KUON

KUON comes from the Japanese word ``kuon'', ``distant past or future'', and ``eternity''.

While incorporating the history and culture of second-hand clothes and cloth that exist around the world, the brand's essence is to pursue a simple, unreasonable coolness that remains unchanged even with the passing of time, without being bound by that framework. Masu.

“What is new becomes old, but what is beautiful is forever beautiful.”