Good evening. This is Ikeda.
A few days ago, I went out for drinks with my senior for the first time in a while, and we talked about a lot of things.
It's been quite a while since I last saw you, so I think I had a lot of work to do.
As I listened to his story, I realized once again that branding is extremely important, and that's probably why it's so difficult.
I can't decide whether it's a designer category or a street brand, but it seems like it would be quite difficult to change a brand's position.
Depending on your branding, you could lose a lot of fans.
Since it's an overseas brand, I think there may be some policies in place in the home country.
I think the situation differs depending on the market, so I think it's best to localize based on the situation of that market, but what do you think?
I feel that brands that are already known as luxury brands often seem to be good at localizing their products.
What are you talking about so proudly?
I'm afraid I'll get scolded before I can talk about it, so I'll end it here. Today, I'd like to introduce Yamauchi's salt shrink processed linen knit T-shirts that you'll want to talk about.
I think this is an irresistible item.
First, let's talk about the fabric used.
The linen from France is used, and the linen is knitted at a factory in Omi.
Therefore, on the item page, it is written as produced in Omi.
Just to be sure, this may cause misunderstanding.
However, the linen is not processed at all before it is actually knitted.
This is Yamauchi's commitment to letting you experience the natural luster and texture of French linen to the fullest.
The fabric has a very nice texture, so I think it's French linen that you'll want to actually wear, feel, and talk about.
After it is knitted, it is subjected to salt shrinkage processing.
The problem with regular 100% linen knits is that they have weak kickback.
I'm sure some people have their own preferences on this point, but at Yamauchi, this is a process to strengthen the kickback.
Not only does it have stronger kickback, but it also creates wrinkles, giving it a very unique texture.
This texture is likely to become addictive, so you may need to be careful not to end up feeling unsatisfied with everything else.
The unique 100% linen is made with Arimatsu shibori.
This is definitely the number one feature.
It's such a wonderful expression that I thought it would be rude to explain it.
Of course I'll explain.
Arimatsu Shibori is a traditional craft and technique from Aichi Prefecture that has been incorporated into Yamauchi items since the beginning of the brand.
Arimatsu, Aichi Prefecture, which once flourished in its drawing industry, is now facing the problem of a lack of successors.
Nowadays, it seems that there are only a handful of these artisan products left.
With the desire to spread the tradition, beauty, and fun of Arimatsu Shibori, which has continued since the Edo period, Yamauchi incorporates it every season.
Just hearing this will draw you in.
Items like these that convey the brand's passion not only have a design that appeals to your emotions, but they are sure to make you want to cherish and wear them for a long time.
And I think there are many people who can relate to Yamauchi's way of thinking.
When you wear it, you'll want to talk about Arimatsu Shibori's traditions, techniques, craftsmen, and Yamauchi's thoughts.
It has been dyed into a very wonderful pattern, so of course you can enjoy it not only as a background but also as a design.
I can't help but think that just looking at it could be used as a snack with alcohol.
Some people may think of it as an accompaniment to white rice.
No, it's not there.
We have selected two colors, Shibori Beige and Shibori Black, but each has different aperture specifications.
Shibori Beige has a full aperture on the entire surface, while Shibori Black only has aperture on the back.
Although it is only visible on the back, the pattern is such that the back body covers the front body so that the pattern can be seen even when viewed from the front.
It's hard to tell from the image, but I think it's cool to see a glimpse of it.
The size is a good balance, not too tight and not too loose.
I think it's easy to wear as an inner layer, so it might be a good idea to show your face under a shirt, etc.
When you work alone, you don't have much time to talk with others, so you'll want to wear this T-shirt and talk with others.
Not only those who want to talk with clothes, but also those who don't understand the meaning of having a conversation with clothes, should try the salt-shrink linen knit and T-shirts that speak about Arimatsu Shibori's traditions, techniques, craftsmen, and Yamauchi's way of thinking.