“ga” and “de”

Good evening. This is Ikeda.

When I buy something that is not really important to me in my daily life, I tend to buy it thinking that ``this'' is ``good''.
(I'm talking about researching it in the first place.) Sometimes I don't know which lotion is better, so I usually just buy the cheaper one.

I think people tend to buy fast-fashion items, especially if they are plain and simple, but they often buy because they think ``this '' is ``good .''
Everyone is different, so of course I have no intention of denying it.

It may seem simple at first glance, but as mentioned above, ULTERIOR's ESSENTIAL LINE makes you think that "this" is "good" instead of "this" is "good".

ESSENTIAL LINE is a line derived from ULTERIOR's selection of items with permanent designs.
Due to their universal designs, they can be worn regardless of the season, and we have items that you can love for a long time.

For example, ZIP UP PARKA is made of the same material as DRY FEEL SILKY TERRY SWEAT SHIRT.

Both items look simple at first glance, but the front has set-in sleeves and the back has raglan sleeves, giving them different looks.
What's more, the fabric is tightly knitted, so it won't lose its shape and can be used for a long time, and the nice thing about it is that the texture will improve as you wear it.

Besides that
WASHED BIZEN TWILL MILITARY PANTS have triple buttons on the front and a cinch back on the back that look great when tucked in.
STANDARD TUBULAR CREW-N TEE is made of a material with a high density yet soft texture that makes it stand out even when worn alone.
I think you can understand the attention to detail even if you just give us a rough overview.

I believe that these kinds of commitments that are difficult to notice at first glance may cause people to change their mindset from ``this'' being ``good'' to ``this'' being ``good.''
ULTERIOR has a large number of items that are suitable for everyone, so please pick them up and take a close look at the details.

At En-en-, of course, we want you to feel that ``this'' is ``good'' before purchasing, not just ULTERIOR.
I would be happy if I could talk to you so that you can feel that way.

This is completely off topic, but please also take a look at the ULTERIOR brand site JOURNAL.
Of course I can understand ULTERIOR's commitment, and each word is strangely pleasant and easy to read. (This is a personal opinion.)
I just feel that I have to make a ``story -diary-'' as good as that.

Ikeda